ICRT staff Dr Xavier Font will form part of the challenging review of the customer experience that Whitbread branded cafes, restaurants and hotels offer of their CSR strategy Good Together. Whitbread is the UK’s leading hospitality company, with household brands Beefeater, Brewers Fayre, Costa Coffee, Table Table, Taybarn and Premier Inn.
The aim of the review is to understand how Whitbread’s CSR strategy can be made more meaningful to the customer experience. The review is headed by PWC and will use site audits to develop innovative ways to improve CSR actions, better communicate current actions and improve customer engagement. The study takes place throughout February and March 2010.
Dr Xavier Font