23-24th January 2010- similar dates 2011, Leeds

This course helps you design your tourism product to attract customers, plan your impacts at the time of building and refurbishment, reduce operational costs in the daily management of your business, learn how your staff can be your greatest environmental asset.

The course covers the key environmental main impacts and the most recent applications of management solutions in the hospitality industry, focusing on energy management, water management, waste management, green procurement, environmental management systems, auditing and evaluation and environmental action planning within your business.

You get two days of training and our 160 page “how to” manual.

Email me to get a brochure of the course and prices.

About the trainers

Dr Paulina Bohdanowicz has a PhD in Sustainable Energy Engineering as well as in Social Sciences. She has worked in the hospitality industry since 2005, and published extensively. Initially she was the coordinator of environmental reporting and monitoring system at Scandic and currently she holds the position of Sustainability Manager for Hilton in Europe, and Visiting Fellow at the ICRT.

Dr Rebecca Hawkins has been involved in many of the projects that have formed the sustainable tourism debate, including: the development of a set of supplier guidelines for responsible tourism for the Federation of Tour Operators, the management and development of an association to provide the UK’s leading hotels with sustainable development advice (the Considerate Hoteliers Association), the development of a voluntary energy efficiency agreement between Government and the hospitality sector, the development of an on-line sustainability benchmarking tool for hotels; a major review of tourism ecolabelling programmes, development of proposals for national sustainable tourism certification programmes, helping to define the components of a sustainable society and drafting the UK Government consultation documents on sustainable tourism. Rebecca is a Visiting Professor at ICRT.

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What is green marketing and what greenwashing? How do you maximise the commercial opportunities out of the interest in sustainable tourism, without compromising your ethics?

This course teaches marketing to responsible entrepreneurs, and also how to genuinely change products to be responsible. Our intensive course and distance learning manual help you answer these questions. Our work with industry, associations and destinations looks at:

- how can all types of tourism companies develop more sustainable products as market opportunities

- how can firms use their responsible tourism practices for marketing advantages

Our intensive teaching is collaborative and participative. We have between 12 and 20 participants to have meaningful discussions and reflection. You aren’t talked at, the aim here is to develop a shared understanding that leads to change in practice. The quality of participants usually means collaborative learning continues well beyond the schedule- both during the teaching and well beyond our meeting in Leeds!

The printed learning manual is thorough, up to date and relevant. This is not the result of cutting and pasting definitions and old case studies from other books. We include here the contents page so you get a sense of what is covered and how much space we dedicate to each point.

The course is open to professionals either as part of our MSc responsible tourism management, or as a single intensive course.

To find out more about prices and what you can expect email us at x.font@leedsmet.ac.uk

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